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Completions from a huge UK wide panel, including Ireland.

Did you know that our sister company, I Need Users, has a huge panel that you can access? To recruit users to take part in surveys, you need access to what’s called a panel.

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We can also provide a reasonably priced full end to end survey service to take the whole process off your hands. We will advise and help wherever you need it. If any of the above resonate with you and your team, then firstly, you’re not alone, and secondly, we would highly recommend getting in touch with us.

Difficulty interpreting or reporting quantitative research findings.

Lack of understanding of the value of research in general - not just quantitative research.

Lack of understanding of the value of quantitative research.

Lack of knowledge on the team about what quantitative research is, when to use it, or what the methodologies are.

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Lack of knowledge on the team about how to conduct or analyze quantitative research.

Difficulty recruiting enough participants for large sample sizes.

Quantitative research is too time-consuming.

Problems UXers have with surveysĪ survey conducted with 429 UX professionals by the NNGroup found that many UXers aren’t conducting as many surveys as they’d like. The UX expert tells you what you need to change within your design(s) to resolve the problem. Qualitative research tells you why you have the problem.

Quantitative research confirms you have a specific problem.

This data often needs the analysis and interpretation of a UX specialist to uncover the psychological and behaviour insights that are key to making effective changes to your UX designs. Why are users behaving in a certain way? Why they are motivated to complete their goal? Qualitative research takes the form of interviews conducted by a professional UX researcher that provides rich data. Qualitative research, on the other hand, is focussed on revealing insights on the why. What are users doing? What are the problems with your website? Quantitative research results provides hard data in large numbers – it gives you the what.

Quantitative vs qualitative research in UX This type of research is focused on numbers of responses to provide statistical significance, and consists of popular methods like surveys and analytics within UX. Quantitative Surveys and Panel Recruitmentĭo you use quantitative research methods like surveys? Quantitative research is necessary within the world of UX.